Virtual Events

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Wed, Nov 19, 2025, 4:00 PM GMT

Integrations, Efficiency, and AI: How TELUS Powers the Next Era of Foodservice Sales

What if your sales team could spend half the amount of time converting deals this quarter?

Join TELUS Consumer Goods and Tastewise for a practical look at how smarter integrations can make foodservice sales easier, faster, and more effective.

In this live demo, we’ll show how connecting TELUS Sales Enablement with Tastewise’s real-time food intelligence helps sales and marketing teams:

  • Spot real whitespace and grow accounts using integrated operator purchasing and claims data
  • Find the best targets faster with menu insights from 1.3M+ restaurants
  • Get a complete view of each operator by bringing CRM, product, segment, and location data together
  • Improve results with less effort through better prioritization, faster prospecting, and higher win rates

You’ll see how leading foodservice teams use the TELUS + Tastewise integration to go from scattered data to clear actions - delivering results like 400% increases in sales productivity and 50% fewer touchpoints per conversion.

14

January, 2026

3:30 PM GMT

How to Build a High-Performing Partnership with Your Tech Vendors + Operators

Most manufacturers start the year with new AI tools, new vendors, and big expectations. But the real difference between success and frustration comes down to how you manage the relationship - not the technology itself.

In this session, Sam Newman from Tastewise breaks down the practical steps that foodservice manufacturers can take in the first 30–90 days of working with an AI partner. You’ll learn how to set clear expectations, align AI outputs with operator needs, and build a workflow that actually speeds up your teams instead of slowing them down.

This session covers:
  1. What to ask your AI vendor in the first two weeks (and what red flags to look for)
  2. How to integrate AI across sales, marketing, and R&D without overwhelming the organization
  3. How to involve operators early so insights, menus, and product recommendations land successfully
  4. How to build internal accountability so your AI investment becomes part of everyday work, not a side project
  5. Common points where AI rollouts stall, and how leading manufacturers avoid them

You’ll walk away with a clear checklist for optimizing your AI partnership and speeding up execution across your teams and operator relationships, starting on day one.



Register

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